The Clear View — For Coaches
Make it clear who your coaching is for and why you are the right fit.
You know how to do the work. Spend ten minutes on your side of it, and we'll read your site, your profiles, and your offer the way a stranger does — then give you five specific moves.
See a sample review — fictional business, real report format
Get The Clear View — $149Your $149 credits in full toward any larger engagement within 60 days (the call portion of the $349 option isn’t credited).
The offer has to name a person, not a feeling.
Coaching sites often describe a transformation and stop. A stranger is trying to answer a smaller question: is this the person for the situation I am actually in?
What we open
- The homepage headline set beside the about page. One names a feeling — step into your next chapter — and the other lists three audiences who do not share a problem.
- The LinkedIn headline and the site's first screen, in that order. That is how someone who found you from a post actually reads you.
- The button that says book a discovery call, and whether anything above it says who that call is for and who it is not.
A finding this review writes
The pages each tell a true story about the work, and none of them tells the same one. A referrer who wants to say you are the coach for founders in the first two years cannot find that sentence to repeat. The move is one line, above the fold, that names the person and the situation you are best at. The rest of the work can stay on the site. It should not lead.
“She has a discerning eye — she takes the measure of a situation quickly and accurately, and she speaks to what she sees with clarity and candor.”
— Vistage Chair
“She applies her wealth of knowledge and strength with people to help move the needle forward in an effective manner for your business.”
— Chief Risk Officer · Enterprise Risk
From LinkedIn recommendations · 30+ on profile ›
Frequently Asked Questions
Someone searching for a coach has no shortage of options. Why would they pick me?
You already know how crowded your search results are — you've looked. The problem isn't that other coaches exist; it's that from the outside, most coaching pages describe the same transformation in the same words. The Clear View is about what a prospect can tell in the first ten seconds: what kind of work you actually do, who you're unmistakably right for, and who you're not.
I already have a personal brand — a site, a newsletter, a following. What's left?
Presence and position aren't the same thing. You can post consistently for years and still leave a prospect unsure whether you're the person for their particular problem. We read your site, your profiles, your newsletter and your offer the way a stranger reads them — in order, quickly, deciding as they go — and tell you where they lose the thread and what to change.
Will this help me get speaking engagements?
Someone booking a speaker is answering one question fast: what will this person say, and will my audience want it? If your page says you help people transform, they have to guess. If it says exactly whose problem you solve and what you'd say about it, they don't. If speaking is one of your goals, we look at that page and the one-line description an organiser forwards to their committee. Your five moves are chosen for your goals and the gaps we find.
I coach more than one kind of person. Do I have to pick one?
You don't have to turn work away. You do have to lead with one situation, or a referrer has nothing specific to pass on. The Clear View shows you which audience your pages already imply, and what to put first so the other work doesn't erase it.