The Clear View — For Interior Designers
Beautiful rooms get saved. Show the right clients why to hire you.
Your portfolio shows the rooms. The words around it should explain who you work with, how your process works and what being your client is like. We show you five ways to make that decision easier.
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A saved room still has to explain the job.
The photographs do the first half. The decision happens in the words around them: what you were hired to do, who the client was, and what working with you asks of them.
What we open
- A project page titled like a style — Modern Farmhouse — whose caption never says whether you designed the architecture, furnished the house, or styled it for the photographer.
- The three adjectives on the about page, set beside two other designers a homeowner would have open in other tabs. If the words are interchangeable, the rooms are doing all the work.
- The process page, from first inquiry to install, looking for the missing middle: what the homeowner does, what you decide, and how the fee is shaped, without a price list.
A finding this review writes
The portfolio proves the rooms. It does not say whether you take a full-home renovation, a single room, or new construction where an architect is already hired. Someone who loves a photograph still cannot tell whether their project is the kind you take. The move is a line on the projects you want more of: the scope, the kind of client, and the decision you were hired to make.
“She has a discerning eye — she takes the measure of a situation quickly and accurately, and she speaks to what she sees with clarity and candor.”
— Vistage Chair
“She applies her wealth of knowledge and strength with people to help move the needle forward in an effective manner for your business.”
— Chief Risk Officer · Enterprise Risk
From LinkedIn recommendations · 30+ on profile ›
Frequently Asked Questions
My work speaks for itself — isn't the portfolio the whole job?
The images do the first half. The trouble is that a homeowner scrolling Houzz or Instagram is looking at beautiful rooms from a dozen designers at once, and by the second screen they blur together. What they can't tell from a photo is how you work, who you work with, or what it's like to be your client. The Clear View looks at whether anything around the images answers that — captions, project pages, your about page — so a saved photo has a name attached to it.
We don't publish our fees. Is that a problem?
Not by itself. But a first-time client has never hired a designer and doesn't know what they're agreeing to — flat fee, hourly, percentage, trade pricing, none of which they can look up. That uncertainty is often what stops the enquiry, not the number. The Clear View reads your site the way that person does and shows you where to explain how you charge, in plain language, without ever posting a price.
Architects and builders send me most of my work. Why does my online presence matter?
Because the referral is a name, and the next thing that happens is someone opening your site — the homeowner checking you out, and often the architect too, before they say your name again. What they find either backs up the introduction or quietly softens it. The Clear View treats your site as the thing a referral lands on, and gives you five moves to make that landing hold.
Our Instagram is current and the website is not. Where do we start?
The grid is where someone falls for a room. The site is where they decide to write. If the site is years behind the work, a person who saved a post lands on a page that never mentions that project or that kind of home. We read the grid and the site as one path and name the few pages that have to catch up. That is not a redesign.